This presentation will shed light on the significance of advertising, demystify what AI truly entails, and illustrate how companies, irrespective of their size, are leveraging AI for digital transformation and advertising. During this presentation, we will answer the following questions: – What is advertising and how does it impact sales? – What are the best channels to invest in? How many channels are there and what benefits most to SMB businesses? – What is the difference between SEO and SEM – paid vs organic. – What’s the buzz with artificial intelligence? Does it matter to local businesses? Where do SMB businesses see value? In addition, we will review the current and impactful lifeline of AI, how companies are using and selling it for productivity. Presenter: Milton Reis is Senior Director NA Advertising Sales at Microsoft. He embarked on his journey with Microsoft Advertising in early 2015, bringing with him a wealth of experience in new business sales, spanning across agencies and channel partner sales for businesses of various sizes. His expertise is on new customer acquisition through the lens of Paid Media Advertising.